The Snowball Effect: Tim Britt and The Power of One Idea

Last week we were invited as special guests to Flux Studios for the launch of the Rebel Spirit group, the young artist collective who kindly offered to host the party in our name and donate all profits to Move For ALS. (You can see our interview and Saul’s speech on our YouTube channel.) There were some very talented artists who gave knockout performances, with all of them coming together for a grand finale at the end. They even invited us on stage to sing as well! It was an incredible atmosphere and people gave generously throughout the night.
 

That evening we had the idea of asking one of the artists to write and record a theme song for the campaign. We approached Tim Britt, a young singer/songwriter from Buffalo, New York who Saul had seen perform in a small underground venue in February and been hugely impressed.
 

Before we could even get our words out Tim was sold on the idea. The only issue was that we were leaving in one week (this was last Friday) and we needed the song ready for recording by Monday. But we need not have worried: no more than 48 hours later Tim had the song written and memorized, and was ready to record.
 

The next question was the studio. Again we turned to Flux Studios, who generously allowed us all to come in and record Tim’s song. Flux is a fine recording studio with a rich history and exciting future (they have just built a new rooftop terrace for live events this summer.) It is one of the few independent “art house” studios left here in New York: The Rolling Stones have recorded there, and it is easy to imagine Lou Reed sitting on the sofa in the back room, figuring out the world one note at a time. The Studios were in the process of construction that week, but the engineers still made time for us to come in and record – and a big thank you to Chris Sipes and Meredith McCandless for their time and effort, as well as Sam Teichman, who donated his services to film the recording and edit this fine video.
 

As you can see, Tim got right into it. He had us all rocking in the mixing room: everyone was loving it. They did four takes altogether, and it was impossible to choose between them, such is Tim’s consistency and quality. (He only graduated college a week before! Have a look at his MySpace page.)
 

So here’s the video. You can also listen here to the mixed and polished recording. The song is called “Attention: Love Spreads.” We hope you like it.


Once again, it demonstrates the snowball effect of this campaign: the power of a single, simple idea. Everyone can make a difference.


Enjoy!


Auggie and Saul x